Research
& Strategy
Strong colleges and universities begin with a clear understanding of their audiences, challenges, and opportunities. We partner with higher education institutions to uncover enrollment insights, evaluate brand perception, and identify paths for growth through research, analytics, and strategic workshops. From prospective students and parents to alumni, donors, faculty, and staff, we help institutions build strategies that strengthen engagement, differentiation, and long-term success.
- Brand Audits
- Content Audits
- Technical Audits
- Strategic Goalsetting
- Collaborative Workshops
- Competitive Analysis
- Market Research
- Focus Groups
- Audience Surveys
- User Journeys & Personas
Brand
Identity
A college or university brand is more than a logo, tagline, or color palette. It shapes how prospective students, alumni, donors, faculty, and staff experience your institution. We help higher education organizations create distinctive visual identities and messaging systems that communicate their value, strengthen differentiation, and build lasting connections through strategic positioning, storytelling, and purposeful design.
- Naming & Tagline
- Brand Positioning Platform
- Logo Design
- Visual Identity Systems
- Voice & Tone
- Messaging Playbooks
- Brand Style Guides
- Collateral & Stationary
Web Design & Development
Today’s college and university websites need to do far more than share information. They should support enrollment, engage prospective students, connect alumni and donors, and strengthen institutional reputation. We design and develop custom WordPress websites for higher education institutions that combine modern UX, accessibility, SEO strategy, and flexible content management to create digital experiences that are engaging, scalable, and easy to manage.
- Content Strategy
- Site Architecture
- Responsive Interface Design
- Custom WordPress Development
- Custom Drupal Development
- Quality Assurance Testing
- Accessibility (ADA) Testing
- Website Training & Documentation
- Website Content Governance Guides
- Website Maintenance & Support
Website Maintenance & Client Support
A website launch marks the beginning of an ongoing commitment to your institution’s digital presence. Our maintenance plans support college and university websites through continuous updates, security oversight, accessibility monitoring, and performance improvements. We help higher education institutions keep their websites reliable, user-friendly, and aligned with enrollment, engagement, and communications goals through proactive support and thoughtful enhancements.
- Backups & Software Updates
- Security Monitoring & Uptime Alerts
- Performance & Site Speed Checks
- SEO & Accessibility Scans
- Analytics & Tracking Validation
- Compliance Alerts (ADA & Privacy)
- Monthly Maintenance Reports
- Semi-Annual UX Strategy Reviews
- Client Support & Dedicated PM
- Optional Creative Services Retainers
Marketing
A successful marketing strategy requires more than strong creative. It requires the right message reaching the right audience at the right time. We help colleges and universities activate their brands through enrollment campaigns, advancement initiatives, content marketing, and digital communications that strengthen awareness, engagement, and institutional growth across every audience.
- Marketing Plans
- Brand Rollout Campaigns
- Brochures & Publications
- Outdoor Media
- Tradeshow Booths & Displays
- Posters & Large Format Signage
- Branded Swag & Promotional Items
- Search Engine Optimization (SEO)
- PPC Advertising
- Social Media Campaign Assets
- Email Marketing
- Video Production