Search Engine Optimization
and Pay-Per-Click Campaigns

Improve your Google ranking. Improve your business.

The process of improving both the quantity and the quality of traffic to your website via the natural search results is known as search engine optimization. Thorough optimization involves an assessment of every aspect of your website including identifying everything that may prevent it from being indexed by the search engines, or from gaining better positions in the search engine results pages.

Search Engine Keyword Research
The starting point of every SEO project has to be thorough keyword research. Keyword research is key to improving your organic search engine listing. By using relevant, researched keywords, you’ll be assured you’re attracting your targeted visitors: the ones that have the potential to fulfill the goals of your website.

As the foundation of your SEO strategy, good keyword research is essential. It is also time consuming. As a result, it represents a significant portion of your SEO investment. You are welcome to request your keyword research stats from Push10 at any time during or after the SEO process.

Our SEO process for may include the following depending on the site’s individual needs or challenges:

  • A thorough analysis of your website and its unique challenges.
  • A detailed questionnaire for you to complete prior to starting SEO to establish specific goals for the website.
  • An examination of your database system and how the search engines index your database pages.
  • An analysis of your major competitors’ websites and keywords.
  • Testing of the navigation system to confirm search engines can effectively access pages deep in the site.
  • Extensive keyword research to strategically target your market.
  • Development of unique titles and meta tags for individual pages of your site.
  • Development of an in-site linking strategy and map.
  • Suggestions for additional pages or new content development.
  • Sitemap development.
  • Text revisions to individual pages.
  • An interior link mapping strategy.
  • Submission to a selection of reputable, hand-picked directories, like Google and Yahoo (General and Vertical) that are appropriate for your industry.
  • Recommendations for improved site analytics.
  • Analysis of your current web traffic statistics, if available, so we can earmark areas for improvement; see which keywords are currently driving traffic to your site; and be aware of current visitor behavior.

Plus, any custom solutions your Web site may require.

Pay-Per-Click and Google AdWords Search Engine Advertising
Pay-Per-Click Search Engine Advertising gives you the competitive advantage by positioning your website above the competition—and you only pay when a visitor clicks on your link for the keywords you choose.

A well set up pay-per-click campaign includes the keyword phrases that will bring qualified traffic to your Web site at effective cost-per-click and cost-per-lead levels. Push10 will research and select the most appropriate keywords to fulfill the goals for of your PPC campaign.

In addition to including core keywords and tail keywords, PPC campaigns are ideal for attracting visitors via keywords that are too competitive to be successful in your natural search engine optimization efforts.

Remember that pay-per-click means that you do NOT have to pay for the advertisement unless a potential customer clicks on your ad.  Keywords have different costs, but none of them cost a cent until someone clicks on them.

Once we have ascertained the goals of your PPC campaign, we compile our keyword research to determine the right keywords for your campaign. Based on your budget and the cost per ranking of different keywords, we will determine the best strategy for your PPC Campaigns.