StreetSafe Driving Academy
takes driver’s ed to the next level.

Client: StreetSafe Driving Academy

Projects: Logo, Branding, Stationery, Direct Mail, Brochure, Website (streetsafedriving.com)

The Problem: StreetSmart (now StreetSafe) approached Push10 after being burned by hiring a economy sign shop to design their logo. Starting the business from nothing, the management team needed a full line of collateral to support their marketing efforts. They knew the new logo was not the appropriate foundation on which they wanted to build the StreetSmart brand image.

The Solution: We sat down with the client to understand their niche in the marketplace and learn where they wanted to take their brand. With Audi A4 training cars and lessons taught by off-duty police officers, StreetSmart was not your run-of-the-mill driving school. We determined they would need professional and eye catching marketing materials, without appearing too “racy” to turn off concerned parents. Push10 provided StreetSmart with a customized branding package and marketing collateral including: logo, corporate identity, business cards, letterhead, envelopes, direct mail, mailing services, folders, brochures, PowerPoint presentations and more.

The Results: Push10′s set of marketing materials helped to more than triple StreetSmart’s year-one goals. With plans to expand into nearby states, and a second location now offering services in Blue Bell, StreetSmart also decided to change their name to StreetSafe Driving Academy. Over the past several years, Push10 and StreetSafe have forged a powerful partnership, and we look forward to helping them introduce their premier alternative to standard driving school to many new customers.