An online-based software
company needs a more
tech-savvy presence.

Client: Smart Button

Projects: Website Design & Development (smartbutton.com)

The Problem: Smart Button is a loyalty software program that helps businesses create targeted, successful marketing programs. Smart Button needed to update its website for today’s web-savvy audience, and to give a natural heirarchy to the importance of information, which is how Smart Button offers a better product than the competition.

The Solution: A complete website redesign incorporating dynamic visuals and Web 2.0 elements, including a “News” section the client could update on their own schedule. In addition to a more user-friendly navigation and site design, we integrated a Search Engine Optimization program that included relevant headlines, tags, copy and Google Adwords. Smart Button offers a newsletter sign-up, a savvy way to both share industry insight and start collecting information about potential customers.

The Results: Overall site visits saw an immediate spike, and because we targeted specific users, they stayed on the site longer to learn more about the product.