Buchanan Public Relations
gets an extreme makeover.
Client: Buchanan Public Relations
Projects: Logo, Branding, Stationery, Website (buchananpr.com)
The Problem: Buchanan Public Relations’ previous brand identity and website were outdated and in need of a complete makeover. The original logo centered around a leaf and was stretched to the point it was difficult to interpret. The logo’s color palette was olive and mustard, while the website featured a competing plaid pattern. Buchanan knew it was time for an upgrade, but their original designer was reluctant to make extensive changes. Enter Push10.
The Starting Point – View Previous Buchanan Designs:
(click to enlarge)
The Solution: We met with Buchanan Public Relations on several occasions to really get to know their business and develop a new color palette, logo, stationery package and website featuring a clean, professional and timeless image. We understood how important it is for a public relations firm’s website to feature timely news stories and information about their clients, so we developed the new site powered with a WordPress backend. No more years-old news stories; we trained the client to easily and efficiently add new pieces of information to their own site.
The Results: Since its launch, Buchanan Public Relations’ new website has received rave reviews. Thanks to effective Search Engine Optimization techniques lots of potential clients are likely to see the new design. Buchanan now comes up near the top of page one when prospects Google for “Philadelphia Public Relations.”
“Greg was very helpful in leading us through a process of self-reflection. We believe that is key for any company that wants to stay current and move forward with changes in their industry and advances in technology.”
Anne Buchanan, Buchanan Public Relations
Gallery of new Buchanan Public Relations Marketing Collateral
(click to enlarge)
