Archive for the ‘Social Media Marketing’ Category

Our industry will never be without its controversies, in fact some agencies and clients thrive on it. Any press is good press, and all. And consumers have always had an opportunity to let agencies and brands know when they have overstepped the line. “Math class is tough” Barbie, anyone?

Last month on The Creative Attic we discussed the importance of a user-friendly, engaging website experience. In the post we covered layout, look and feel. This month we’ll tackle part two of giving off the right impression and keeping your visitor reading and clicking through your site: imagery and photography.
We’ll set the stage with a comparison many people can relate to: Facebook.

Two weeks ago, airline passenger Stephanie Gordon woke up just in time to snap a photo of the Space Shuttle Endeavor as it burst through the clouds. @Stefmara shared her photos via Twitter upon landing, and was being contacted my mainstream and digital media outlets by the end of the day. This isn’t the first [...]