Archive for the ‘Branding and Identity’ Category

I’ve been thinking a lot about typography lately. That probably doesn’t surprise anyone who knows me well. But while I’ve been drooling over fancy ligatures and stylized ampersands since design school, it’s the history of fonts that has recently captivated my attention.

One of the most common things we hear from small business owners is how overwhelmed they feel by the marketing process. Selling your business requires an incredible amount of effort, and can be quite a challenge for those entrepreneurs who would prefer to concentrate on creating and perfecting their craft rather than selling it.

Aside from new coaches, freshmen classes and off-field scandals, what was the next biggest topic when college football kicked off 2-ish weeks ago?

Maryland Terrapins uniforms.

The power of great packaging cannot be underestimated – many business operators (wrongly) believe the hard part is finished once the consumer walks into their shop. Packaging offers an additional touchpoint to turn a happy customer into a loyal one.

Last month on The Creative Attic we discussed the importance of a user-friendly, engaging website experience. In the post we covered layout, look and feel. This month we’ll tackle part two of giving off the right impression and keeping your visitor reading and clicking through your site: imagery and photography.
We’ll set the stage with a comparison many people can relate to: Facebook.

Whether for impromptu guests or a party planned months beforehand, you’d probably spend some amount of time making sure your home was neat and presentable. Are you doing the same with your company’s website?

When you make the decision to start your own business, your first jobs will be secured through relationship and reputation. Most likely these business deals will be through local contacts. And while any creative dreams of landing that global account, there’s something awesome about creating for the community. Creating when you can see the use [...]

Sure, we’ve all heard the Nike logo story: One of the world’s most recognized logos, created and turned over for a mere $35 dollars. With that thought in mind, many a business owner/idealist has approached somebody just starting out in the business, or Googled “cheap logo” hoping to get in return the Next Big Branding [...]

Your dream client comes to you with an amazing product that practically sells itself. The logo is great, the name is clever without being too cutesy and the marketing materials are written and ready to go. Don’t let all your hard work and great creativity get watered down by a second-rate URL. Let’s face it, [...]