By katie, 8:09 pm
The Vancouver Games are beginning to wind down, and there will no doubt be quite a few highlights that will rise above and be remembered, recanted and debated for years to come. You’ll have to head over to ESPN, Deadspin or whatever your favorite sports blog to read parse every detail about those athletic achievements; we’re going to talk about the advertising stories.
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By katie, 2:00 am
It’s changing the marketplace – are you ready?
Consumers are gaining more and more power thanks to technology. Sure many Chief Marketing Officers will be very pleased to get a genuine celebrity endorsement – say a candid photo of Jennifer Garner wearing your logo as she grabs her morning latte, or a paid product placement during primetime if you have the cash – but this is by no means the end-all-be-all for showcasing your brand. Many of your everyday consumers may be willing to do it for free. And some probably are – just google your product name along with “blog” in the same search field to find out.
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